5 Reasons Why Creativity and Business Have a Problematic Relationship

Polls of CEOs reveal that they believe creativity is the most important skill of the future. As someone who has spent my life working with creativity, I’d like to offer a few thoughts about the problematic relationship between business and creativity.

(1) Creativity is about expansiveness, unlimited possibilities, and being comfortable with the

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Kim Hermanson

coach for creative breakthroughs + guru of the power of metaphor + faculty at Pacifica Graduate Institute. www.kimhermanson.com